A BIBLIOMETRIC ANALYSIS OF INNOVATION ACCEPTANCE MODEL IN ISLAMIC FINANCE: TRENDS AND EMERGING AREAS

Abstract

Although the Innovation Acceptance Model (IAM) has been widely applied across various industries, its application in Islamic finance remains underexplored. This study aims to analyze IAM implementation within Islamic banking and identify key factors influencing technology adoption in this sector. Data were collected from Crossref Search over five years (2019-2024) using the keywords "Innovation Acceptance Model" and "Islamic Finance". The results were analyzed through bibliometric methods using Harzing’s Publish or Perish (PoP) and visualized with VOSviewer. Findings highlight a focus on financial inclusion and Islamic fintech, with perceived ease of use and perceived usefulness as primary drivers of adoption. Challenges like digital risk are also identified as potential barriers. This research provides strategic insights for optimizing technology adoption in Islamic finance and contributes to both academic literature and industry practices.