AN ANALYTICAL STUDY ON THE PRESENCE OF GHARAR ELEMENTS IN FLASH SALE TRANSACTIONS ON TIKTOK SHOP FROM AN ISLAMIC ECONOMIC PERSPECTIVE

Abstract

With the rapid development of technology, TikTok Shop has become a popular platform for promoting and selling products to millions of active users in Indonesia. This research aims to analyze the presence of Gharar (uncertainty or ambiguity) in the Flash Sale system on TikTok Shop using qualitative methods. Gharar is a concept in Islamic Sharia that must be avoided in transactions. Data were collected through in-depth interviews with consumers and Sharia economics experts, participatory observation, and literature studies. The results indicate that despite TikTok Shop's efforts to provide clear product and pricing information, elements of Gharar remain, especially regarding product availability and delivery times. Consumers often face uncertainty in obtaining products during Flash Sales and experience delivery delays. To enhance compliance with Sharia principles, it is recommended that TikTok Shop ensures product availability and provides accurate delivery time guarantees. These efforts will help minimize transaction uncertainty, making them fairer and more compliant with Sharia principles. This study offers a novel contribution by examining the application of Islamic commercial principles to emerging e-commerce flash sale systems, a topic that remains underexplored in current Sharia economic literature.