THE ROLE OF INDONESIAN HALAL TOURISM IN SUPPORTING THE COMMUNITY'S ECONOMIC GROWTH AND ITS RELEVANCE TO THE ASEAN HALAL INDUSTRY

Abstract

This study explores the development of halal tourism in Indonesia, its contribution to local economic growth, and its position within the ASEAN halal industry. Employing a literature review of scientific journals, official reports, and relevant publications, the research finds that Indonesia’s halal tourism ecosystem comprehensively integrates products, services, facilities, and Sharia values. While Indonesia’s vast Muslim population offers a significant market share that drives economic growth, the sector faces competitiveness challenges at the ASEAN level. These include non-standardized cross-border certifications and Indonesia’s tendency to be a consumer rather than a producer in the global market. Recommended government strategies include streamlining certification and regulation, leveraging digital promotion, strengthening human resources, and enhancing ASEAN regional cooperation. Ultimately, this research highlights the critical role of halal tourism in supporting economic development amidst growing global demand.